Nexus Drinks Systems promote both Fairtrade coffees, teas and hot chocolate as well as Rainforest Alliance, a similar organization, coffees, teas and hot chocolate through their range of coffee machines, vending machines and drinks systems.

“I represent more than one million family farmers who need Fairtrade pricing to put food on the table and keep their kids in school,” said Raul de Aguila, a Peruvian coffee grower . “No other label or certification system ensures a fair income for a hard day’s work. This increase will have a direct and positive impact on the lives of Fairtrade Certified coffee farmers around the world.”

Fairtrade is a certification model that guarantees prices to farmers that meet strict social and environmental sustainability criteria, and the FAIRTRADE Mark has become one of the most recognized consumer labels in the UK . Research by DEFRA this year showed that more than eighty percent of the UK public say they have heard of Fairtrade, and more than half of those people said they made an effort to buy it.

According to Ian Bretman, Deputy Director of the Fairtrade Foundation in the UK and FLO Board member, “The conscious consumer demands high-quality products that make a difference in the world. The research is clear: consumers are willing to pay more for Fairtrade products because they help lift farmers out of poverty. This moderate price increase in Fairtrade coffee will not undercut the dramatic growth of consumer demand for Fairtrade products; on the contrary, it gives concerned consumers additional evidence that Fairtrade truly delivers on its promise of farmer empowerment.”

The Fairtrade minimum price for coffee is important because the international coffee market is highly volatile. Frequently international coffee prices have plummeted to under US$ 0.60 per pound, well below the cost of production, forcing literally millions of family farmers into poverty. In this difficult and unstable market, the Fairtrade price makes a tangible difference in the lives of farmers by ensuring greater price stability and a sustainable income.

Nexus Drinks Systems offer Fairtrade coffee, tea and hot chocolate for vending machines and coffee machines.

For example they offer the Klix in-cup drinks system with the choice of Fairtrade coffee tea and hot chocolate or other branded drinks.  The Flavia sachet system offers a range of Rainforest Alliance drinks as does the Kenco Singles cartridge system and the Kenco in-cup range of vending machines.

For coffee machines, such as the following bean to cup brands, WMF, Franke and Jura as well as traditional coffee machines, Nexus offer a wide range of both Fairtrade and Rainforest Alliance ( Kenco ) coffee beans.

Please see our detailed Blog about the Rainforest Alliance organization and what it does for growers.

This entry was posted on Monday, January 25th, 2010 at 9:40 am and is filed under Fairtrade Coffee. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.